ARKAIC Motorsports is a fictional endurance racing team that combines retro design with modern motorsport. This brand highlights the blend between fast-paced racing and using the car as an opportunity to showcase the rich heritage of race liveries. Deliverables for the brand include promotional posters, a type based logo, and custom livery applied on a 1/10th scale car. I was given the honor to present this with the rest of my cohort in the Brian Oliver Gallery at Whitworth University as a Senior Exhibit.